I’m Bill Aycock
I created Slow Fade Media shortly after college. The name comes from a song by the band Casting Crowns. Slow Fade originally started off as 937 Productions, referencing Matthew 9:37 “The harvest is plentiful but the workers are few”. At the time I was mainly doing work with ministries. I wanted to open up my focus and work with all kinds of clients, I wanted a more memorable name, and I still wanted to keep the ministry root. During the week I was considering the name change I heard the song Slow Fade by Casting Crowns on the radio more times than I probably had in the previous year. The concept of the song is to be careful what you put in your life, the little things add up, and it is a constant reminder of where to keep my focus, plus I think it sounds pretty cool too.
Since starting the company my wife, Jessica, has joined and made it into a partnership. Together we have been developing the company and directing it along with our passions. We really started getting into weddings and broke off a sub brand as Slow Fade Wedding Films to work specifically with our brides. As that happened, the world of aerial production exploded with DJI’s introduction of the Phantom drone. We had already been looking at getting into aerial work with RC helicopters, and the quad-copters opened that door to jump in. Now Aerial Productions is one of our key focuses. Additionally we have added photography and real estate to our lineup as well.
“The limit to your abilities is where you place it.”